Evidence and editorial standards
Health content is easy to write badly and dangerous to get wrong. These are the rules we hold ourselves to — including the things we refuse to say.
How we write health content
Reviewed by qualified clinicians
Claims stay inside the evidence
Limits are stated, not buried
What we refuse to publish
- — Claims that a product, program or app diagnoses, treats, cures or reverses a condition.
- — Invented statistics, fabricated success rates, or numbers we cannot source.
- — Prices that are not real, or a price implied before it is confirmed and shown to you.
- — Before/after imagery or testimonials used to imply a typical result.
- — Urgency or fear manufactured from a health result in order to sell something.
- — Any suggestion that an online check can replace individual assessment by a professional.
Screening tools we use
Where a page uses an established screening instrument, we present it as published and label it as a screening tool, not a diagnostic test. Scores support reflection and a conversation with a professional; they do not establish a diagnosis by themselves. Tools we author ourselves are labelled as reflective checks and are not presented as validated instruments.
Corrections and review cycle
Content is reviewed periodically and when guidance changes. If you believe something here is inaccurate, tell us and we will review it — corrections are made openly rather than quietly removed.
Site content last reviewed: 2026-07-19
Related: Medical disclaimer · Safety